Tender Loving Care is a meditation on the sense of belonging. It is a framework of rules and roles that exist to be broken and subverted, a story of contrast and duality, swirling between what is professional and what is personal, public or private, playful or serious. It is a critique of consumerism, the impact it has on individuals and the quality of their relationships, as well as an analysis on communication in the digital age. 
The film is an extended version of a shorter one commissioned for Straight8 Shootout, that premiered at Cannes Film Festival last summer.

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