True Colors by Mathieu Asselin, inspired by the Dieselgate scandal, questions the contemporary industry’s deceptive ecological narrative.
The project recontextualizes the industry’s own visual marketing tools, including photography, video, advertising and archival material, to reveal the stark contrast between its professed environmental narrative and actual practices. It prompts us to reexamine our relationship with cars against the backdrop of today’s pressing environmental issues and to critically evaluate the industry’s unsustainable, individualistic and production-oriented vision of the future of human mobility.

---