Christmas 2020, in Torino, will be different. A Christmas devoted to solidarity. An opportunity “to write a different story”.
In difficult times like the ones we are experiencing now, we strongly believe in the need to stimulate solidarity, in the energy of volunteering and in building closeness, even if at a distance.
That’s why “Let’s Put Our Heart Into It” was created, a campaign developed in collaboration with the Torino Cultural Foundation and by the Turin Fore agency. A call to action for citizens and businesses who can, via a special current account, donate and support the action of “Torino Devoted to Solidarity”.

The power of the ‘viral’ message is combined with the iconicity of a heart-shaped QR Code ‘wrapped up’ in a Christmas gift package which, referring to the site www.nataleatorino.it, contains all the information on how to make a donation.