Until a few years ago, number 45 Via Maria Vittoria was home to Jana, an iconic showroom more akin to an art gallery than a clothing shop. The landlady? Alda Farinella. With her intuitive and sophisticated skills, she presented, with cheeky and experimental displays, a very select and unconventional collection of clothes and accessories by emerging designers, which she was the first to offer in the city. To Alda Farinella is dedicated the second episode of Archivi d’Affetto, the Circolo del Design project that brings to light stories of designers who have developed professional paths of great value, out of the box and bordering on art, often little known and valued.r />

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