Inside the Eataly food and wine centre, a museum recounts the ’tasty’ epic of the first Italian vermouth. The itinerary starts in 1786, when Benedetto Carpano patented the King’s favourite drink in the old workshop in Piazza Castello, and ends with the exhibition of six olfactories containing the main herbs present in all vermouth formulations. For information, guided tours in Italian and English and tasting experiences, email incomingtorino@eataly.it.